Nutry Nuts: The Power of Angel Investment in Action
The Challenge
Founded in Liverpool in 2018 by brothers Mario and Tamas Niszler, Nutry Nuts created a healthier, high-protein peanut butter cup that was low in sugar, vegan, gluten-free, and palm-oil-free. While the brand successfully gained market traction online and through major retail partners like Amazon, rising consumer demand triggered a need for external funding and strategic support. To scale production, expand the product range, and achieve sustainable growth, the founders required a solution that would strengthen their commercial operations while allowing them to maintain control over long-term strategy.
Strategic Guidance
Alongside critical financial investment, the founders received essential mentorship and commercial guidance from an experienced angel investor, strengthening their decision-making during a pivotal growth phase. ''Peter Bibby played a huge role in helping turn our product into a true business. While he wasn’t an equity investor, he supported us with loans that enabled our production runs and really accelerated our growth."— Mario Niszler, Nutry Nuts Co-FounderThe Outcome
With the support of Gateway Angels and angel investment, Nutry Nuts was able to scale operations, broaden its market reach, and accelerate the brand’s development across retail and e-commerce channels.
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