How Angel Investment Accelerated Jardin Living’s Ethical Mission
The Challenge
After a successful career in the fashion industry, Kavita Basi launched Jardin Living in 2020 with a clear vision: to make sustainable and ethical fashion more accessible. The business brings together three complementary elements: Ration.L, a brand producing vegan-friendly trainers and accessories; Reflexone, an activewear range created using recycled plastic materials; and a consultancy service through which Kavita advises businesses on ethical and sustainable practices.
As a Certified B Corporation, Jardin Living is committed to balancing purpose and profit, meeting high standards of social and environmental performance, transparency and accountability. As demand grew across the business, Kavita reached a pivotal stage in the company's journey. To expand its reach and accelerate growth, she sought investment from partners who not only understood the commercial opportunities ahead but also shared Jardin Living's commitment to responsible business practices.
Sustainable Growth
Angel investment provided Jardin Living with the resources needed to support its next phase of development, enabling the business to pursue growth opportunities while remaining firmly aligned with its environmental and ethical values.
Strategic Guidance
While funding was an important milestone, the value of angel investment extended far beyond capital alone. Through Gateway Angels, Kavita gained access to experienced investors who offered practical business insight, strategic advice and ongoing mentorship. This support provided valuable guidance as the company continued to develop its offering and strengthen its position within the sustainable fashion sector. "What has really helped is having an investor on board that understands things such as cashflow and forecasting" - Kavita Basi, Jardin Living FounderThe Outcome
With investment secured and access to experienced mentors, Jardin Living is well positioned for continued growth. The business has strengthened its foundations for the future while remaining committed to its mission of promoting sustainability, ethical sourcing and responsible consumer choices. The partnership demonstrates how angel investment can provide ambitious founders with more than just funding - delivering the knowledge, connections and support needed to turn a purpose-led vision into a scalable business success.
Jardin Living